Pay per click
Google offers a product called Adwords which offers it’s customers a way to gain traffic by paying per click. This mean every time someone does a search that is relevant to the search terms chosen by the website owner, your ad will show up. Every time someone clicks on your ad, you will be charged a click charge. If your ad does show up during a search and is not clicked on, there is no charge. This does offer some brand recognition for free. There are ways to setup your keywords to allow for a more targeted audience that are more apt to buy your product or service without blowing your budget.
Some advantages to Adwords are:
Some advantages to Adwords are:
- Get customers to your site immediately
- If your campaign is setup efficiently, it can be a cost effective way to gain customers week after week
- Campaigns can be changed at anytime. You might have a company whose campaign may change by the season for example
- It can be comparable or often times less than other forms of advertisement (Direct Mail, Print Ads, Facebook Ads)
- It comes with analytics so you can see how effective your ads are
Adword Packages
We sell Adword packages in blocks of three campaigns for $50 dollars a month per block. You would get three search terms(campaigns) supported by keywords. For example the search terms for a tree company might be “Tree Removal,” “Tree Trimming,” and “Stump Grinding.” For these three search terms you would choose a budget for each one for a month. Once your budget is met you will be charged no more for the month. Google does a nice job of spreading the Adwords across the whole month. Media Mouse Ink only charges $50 dollars/block of three per month to maintain these campaigns. We do not tack any extra fees onto what Google charges per click.
